Marketing Tips – Why is Search Engine Optimization (SEO) necessary?

Marketing Tips – Why is Search Engine Optimization (SEO) necessary?

 Why is SEO necessary?

The playing field is equal on the Internet irrespective of the size of the business and hence Search Engine Optimization becomes so necessary. Most surfers arrive at a particular web site after a search. About 75% of web users in North America use search engines performing about 4 billion searches in a month. Briefly put, search engines are responsible for directing visitors to a website. Sadly, not many business owners know how to get their web sites listed in the databases of search engines, nor do they know how to get their site a higher rank when related key words are searched for.


How SEO works?

Several e-commerce sites face the problem of shopping cart abandonment. Web sites face an average abandonment rate of 30% or more. The main reasons for shopping cart abandonment are: If a website has to be listed in a search then either it has it to be submitted or has to be among the ones indexed by search engine robots (bots) that travel across the web in search of web sites to add to their database. In order to rank higher, web sited must be optimized appropriately.

The ranking is important from a statistical point of view as in the first site listed on the results page of a search engine is visited by thrice the number of people than the fifth site, result sites found on the first page of a search are visited 78% more than the ones found between 11th and 30th. Having the correct key words and a high amount of link popularity is the key to SEO. The higher the frequency of the keywords and the higher the number of links to your site especially from similar websites, the better the ranking.

Search engines like Google look at links for a web site as validation. More validation means that a web site is listed higher in search results, provided it is well optimized. A few companies try illegitimate techniques called “black hat” to increase rankings by building link farms. The companies make these farms by creating numerous websites usually of similar content all linking back to the main site. However, web sites using this and other black hat techniques always run the risk of being caught and not being listed in search engines at all.

Web Sites with graphic content can be optimized to suit search engines, as the latter are incapable of transforming pictures into words. However, this problem can be overcome by placing key words in a concealed but recognizable code (known as alt tag) connected to each image and by providing small captions above the images.

Another type of hidden text known as meta tags can be inserted into the web page code for eg. page header, description and key words found in the web site. Although search engines don’t consider them as that important these days following meta tag abuse, any type of optimization helps the web site. Another way to …

Find out what it takes to optimize your website | Website marketing software

Find out what it takes to optimize your website | Website marketing software

Website marketing software

Website marketing software is an application that helps SEO specialists optimize the traffic ranking. In general, higher traffic is the primary purpose of any website marketing software, but the application is very complex because the entire SEO process (the acronym for Search Engine Optimization) demands the accomplishment of various tasks in order to complete an SEO procedure for a single website.

Since SEO has turned into the most fashionable and profitable online marketing strategy, software developers strive to release on the market, the most performant website marketing software. Usually, this kind of solution meets the requirements of SEO experts but may be an interesting marketing alternative for marketers who take charge of the marketing department of a company.

There are companies, which promote their goods and services exclusively online, therefore, the performance of the website marketing software is crucial. However, the optimization strategy that ought to be correlated to the website marketing software plays also a leading role. Since this type of application is dedicated to marketing, the offer comes into a wide range of formats. Usually, the website marketing software is directly connected to the website.

The website marketing software stands for that form of advertising which works behind the scenes. Even if, at face value, website marketing software performs automatically various tasks according to traffic indicators, it takes time and knowledge to manage successfully this kind of solution.

A comprehensive website marketing software may include the following applications:

(1) keyword research tools; (4) traffic monitoring solutions; statistical tools.

Depending on very specific demands of SEO departments, various tools may be added or even removed so that users can focus exclusively on the SEO tasks they need to perform. Furthermore, providers developed separately solutions for the corporate division and the application for the basic division.

By corporate division, we mean all online marketing businesses that took over the marketing division of various companies that preferred to outsource this segment, whereas the “basic” refers to standard options for small-size companies, which consider that online advertising can bring the business to a higher level.

Website marketing software is that application that can set into motion a very performant marketing strategy. However, as it has been mentioned before, a software cannot replace SEO specialists, simply because, an application cannot make decisions but can streamline the entire optimization process.

Manual SEO procedures were pretty laborious, therefore, a website marketing software can help SEO experts save time with very meticulous tasks which, up to this point were energy-consuming and time-consuming. Nevertheless, this sort of externalization does not minimize the control over SEO as a comprehensive process. In conclusion, a viable website marketing software is reliable and performant. In addition, several versions cover the manual application of basic SEO tasks.

All in all, website marketing software seems to become a mandatory application in terms of online marketing, for that very reason many software companies develop extremely sophisticated applications in order to attract prospective customers.


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