3 Tips on Using Links in Your Email Template

3 Tips on Using Links in Your Email Template

3 Tips on Using Links in Your Email Template

Links are a way of increasing the amount of credibility to your product, newsletter, and to your organization. They are also a good way to increase the amount of content that you have in your HTML email. Links are basically endorsements that come from various sources on the internet like blogs, video clips, or internet articles.

These endorsements are usually made by people who have used the product and have something good to say about it. Now, these people can be either everyday people or celebrities. When the endorser is a celebrity, you not only end up with something to beef up your content but you also end up with a strong voice of expertise that many people will gravitate to.

Links pose some special constraints on your HTML email template. This is because your email template will have to be modified to include sections and special points of highlighting. Use the following tips to figure out this activity better.

Prominence. This is an often disused piece of advice. In most cases, you will have to negotiate some kind of agreement before you post material from someone else’s blog or video log on your website. Once you do this, the other person would expect a certain amount of prominence to be given to the link in your HTML email.

Therefore, when you are using an HTML email template for the purpose of links, choose an email template that contains a few types of highlighted sections to the left or right borders where you can place the link prominently with an image of the endorser if possible.

Placement. There is a certain art that goes into placing the link in the correct place. This is because you need to connect the content with the link. Imagine an article on golf clubs and just at the point where you mention the number of people in the world who use a certain type of golf club, you have a link to a video of Tiger Woods endorsing your clubs.

This creates a powerful impact and takes your product to another league of excellence.

Impact and call for action. This is an important “next step” in most newsletters. When you have an article or a piece of content that is extremely compelling and rouses the desire to act upon the subject of the article, placing a link right after the article can be very effective.

If this link is something like signing up for a petition, then the link can contain instructions for signing up for the petition or even further reinforces the need to act.

All these tips are only effective if you choose the correct HTML Email Templates

for your mass email. There are many instances when just using one standardized email template ends up constraining design creativity to the point of ruining the effect of links in HTML email. Remember to always give a link its due respect and remember that links …

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